Conspiracy Theoryology

CT006 - The Day New Coke Fizzled

July 3, 2018

Episode 6 - The New Coke Conspiracy

Are you old enough to remember the introduction of New Coke? Afterward, when Coca-Cola Classic was re-introduced, did you hear all the stories about how the whole thing was a big marketing conspiracy, and New Coke was always meant to fail? Well, join me as we discuss the story behind the well intentioned but ill conceived business decision that lead to one of the biggest consumer backlash events in soda history. Also, find out how a better understanding of how and why rumors spread can help improve discussions of actual conspiracy theory.

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